Right now, it's going to take a major media corp to pick up the blog baton--and be aggressive about it--for this discussion to move ahead in Canada. But it's not as simple as just setting up a couple of sites, as the moonlighting print reporters will get bored of the novelty when the traffic doesn't come rolling in ... and then what? So, a more concerted effort seems necessary. Meanwhile, there's an institutional nature to all the existing sites which is just plain baffling ... aren't the ad bucks available now in exchange for doing a better job? Look forward to seeing who's first to break out of this wayward cycle.