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Re: Re: Re: Re: Rationalizing a retreat back to a time of much-lower j-standards
by
billdoskoch
I have still have no idea what hyperlocal actually means.
When I worked as a rookie reporter for a community newspaper in a city of 12,000 more than 20 years ago, was I doing hyperlocal journalism? Or was I doing journalism?
I think Owens is suggesting we have to go back to how newspapers got their start -- by running ads in their editorial space, for example -- because it's very difficult to make money in the online environment.
It's made even more difficult by the fact that it's almost impossible to gain any circulation revenue.
It's startling how the 21st century technology of the Internet appears to be leading us back to the news business practices of the 19th century -- at least according to the example being set by Owens.
Again, I am handicapped by the quaint notion that things should progress.
As to what the model practically can be? I don't know. I'm not that smart. But I suspect life will be nasty, brutish and short for many hyperlocal operations.
And I suspect that at some point, the entrepreneurs will be pushed out and the chains will move into that niche.
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