From CP via TheStar.com:

Unionized workers at the Globe and Mail have rejected the latest contract offer from the company.

Editorial, advertising and circulation workers voted 89 per cent today against a revised proposal emailed to them Friday.

The high no vote – based on a 65 per cent turnout – comes just days ahead of a strike deadline of 12:01 a.m. July 1.

Union spokesman Brad Honywill says the message sent by the vote is that "membership is resolved to seek a fairer deal."

Globe publisher and CEO Phillip Crawley could not be immediately reached for comment, but said Friday the company has no plans to lock employees out.

Here's the nub of the problem:

Advertising revenue has fallen steadily for the Globe in recent quarters, similar to many other major Canadian media outlets. The company said that in May, its ad revenue fell 28 per cent over the same time a year earlier.

With a possible strike deadline of midnight on Tuesday, the bargaining committee of Communications Energy and Paperworkers Local 87-M has decided to reject the Globe and Mail's latest contract offer, although union members will still vote on it today.

And even if the members vote it down, a union official says a strike is not a foregone conclusion.