What you told us

The research led us to a few major themes. Some of them are basic expectations that are the price of entry for any news organization worth its salt.

Over the next few days, weeks and months, you will begin to see how we hope to meet the challenge of providing a valued news service for Canadians.

• You told us you wanted to be well informed.
• You told us you wanted news constantly updated and when and how you want it.
• You told us you wanted the news to be more relevant to your life.
• You told us you wanted the "whole story" so you could choose what to believe and what decisions to make.
• You told us to be less formal, less detached in how we present the news.
• And you told us to let you into the newsgathering process.

CBC News has always been the home of depth, context and analysis. That tradition of excellent journalism will not change. But you also made it clear that it was not enough. You want to control how you get your news. That means being there when you want it and how you want it, 24 hours a day, 7 days a week. ...

As part of these changes, The National is now on seven days a week and will also be available in a 10-minute format, The National On Demand, at 6 p.m. every evening so you can watch it on our website or download it as a podcast. Soon we will also be offering a customizable version you can build anytime with only the stories you want to see. We're also launching The National Mobile, a 4-minute news wrap for mobile devices, available each weekday at 6 p.m. ET. ....

I would note that CTV.ca's video console as allowed people to build their own lineup for a few years now.

The CBC News Network (formerly Newsworld) and CBCNews.ca will be the go-to places for your news any time of day. Their primary focus will be on live coverage, to be on top of developing and breaking stories as they happen. The CBC News Network will sport an enhanced screen format with the latest headlines, weather, video and information. Through time this will be the place where our online service and our television service will meet and direct you back and forth for more information, interaction or context. Over the next few months, CBCNews.ca will also undergo a major renewal based on user input and needs.

CBCNews.ca always seems to lag in these matters. When CBC rebranded a number of years ago, the website was left behind. Ah, integration! :)

McGuire did tell CBC Radio's Metro Morning that newsroom integration was the key to making this rethink work.

Let's see how they do.