The NYT's Frank Rich on the Rovian campaign strategy of Republican presidential nominee John McCain and the U.S. media.

From the NYT:

A Rovian political strategy by definition means all slime, all the time. But the more crucial Rove game plan is to envelop the entire presidential race in a thick fog of truthiness. All campaigns, Obama’s included, engage in false attacks. But McCain, Sarah Palin and their surrogates keep repeating the same lies over and over not just to smear their opponents and not just to mask their own record. Their larger aim is to construct a bogus alternative reality so relentless it can overwhelm any haphazard journalistic stabs at puncturing it.

When a McCain spokesman told Politico a week ago that “we’re not too concerned about what the media filter tries to say” about the campaign’s incessant fictions, he was channeling a famous Bush dictum of 2003: “Somehow you just got to go over the heads of the filter.” In Bush’s case, the lies lobbed over the heads of the press were to sell the war in Iraq. That propaganda blitz, devised by a secret White House Iraq Group that included Rove, was a triumph. In mere months, Americans came to believe that Saddam Hussein had aided the 9/11 attacks and even that Iraqis were among the hijackers. A largely cowed press failed to set the record straight.

Just as the Bushies once flogged uranium from Africa, so Palin ceaselessly repeats her discredited claim that she said “no thanks” to the Bridge to Nowhere. Nothing is too small or sacred for the McCain campaign to lie about. It was even caught (by The Christian Science Monitor) peddling an imaginary encounter between Cindy McCain and Mother Teresa when McCain was adopting her daughter in Bangladesh.

If you doubt that the big lies are sticking, look at the latest Washington Post/ABC News poll. Half of voters now believe in the daily McCain refrain that Obama will raise their taxes. In fact, Obama proposes raising taxes only on the 1.9 percent of households that make more than $250,000 a year and cutting them for nearly everyone else.

You know the press is impotent at unmasking this truthiness when the hardest-hitting interrogation McCain has yet faced on television came on “The View.” Barbara Walters and Joy Behar called him on several falsehoods, including his endlessly repeated fantasy that Palin opposed earmarks for Alaska. Behar used the word “lies” to his face. The McCains are so used to deference from “the filter” that Cindy McCain later complained that “The View” picked “our bones clean.” In our news culture, Behar, a stand-up comic by profession, looms as the new Edward R. Murrow.

Network news, with its dwindling handful of investigative reporters, has barely mentioned, let alone advanced, major new print revelations about Cindy McCain’s drug-addiction history (in The Washington Post) and the rampant cronyism and secrecy in Palin’s governance of Alaska (in last Sunday’s New York Times). At least the networks repeatedly fact-check the low-hanging fruit among the countless Palin lies, but John McCain’s past usually remains off limits.

My guess is that you can try to set the record straight once, but if you try to do it repeatedly in the face of repeated lies by the politician, then you are labelled "partisan," "biased" or an "advocate."

The very structure of news can be a problem. Space in newspapers and on TV newscasts is limited, and you can't keep adding infinite amounts of background to a story -- and "objectivity" demands that you can't come out and say, "that's a crock of shit." So if a politician chooses to engage in serial mendaciousness, it can indeed start to morph into an alternate reality.

And that's what political communication is all about -- attempting to define the terms of reality.

It isn't a media issue, but in a climate of "values voting" and "culture wars," some of the more partisan types prefer believe lies from their fishing-buddy leaders over the truth.

It's nutty, and it has some stark implications for the effective functioning of a democracy.

Nicholas Kristoff's Sept. 21 NYT column on the push to "otherize" Barack Obama is along the same lines and is very disconcerting:

Here’s a sad monument to the sleaziness of this presidential campaign: Almost one-third of voters “know” that Barack Obama is a Muslim or believe that he could be.

In short, the political campaign to transform Mr. Obama into a Muslim is succeeding. The real loser as that happens isn’t just Mr. Obama, but our entire political process.

A Pew Research Center survey released a few days ago found that only half of Americans correctly know that Mr. Obama is a Christian. Meanwhile, 13 percent of registered voters say that he is a Muslim, compared with 12 percent in June and 10 percent in March.

More ominously, a rising share — now 16 percent — say they aren’t sure about his religion because they’ve heard “different things” about it.

When I’ve traveled around the country, particularly to my childhood home in rural Oregon, I’ve been struck by the number of people who ask something like: That Obama — is he really a Christian? Isn’t he a Muslim or something? Didn’t he take his oath of office on the Koran?

In conservative Christian circles and on Christian radio stations, there are even widespread theories that Mr. Obama just may be the Antichrist. Seriously.

Kristoff also said this:

I’m writing in part out of a sense of personal responsibility. Those who suggest that Mr. Obama is a Muslim — as if that in itself were wrong — regularly cite my own columns, especially an interview last year in which I asked him about Islam and his boyhood in Indonesia. In that interview, Mr. Obama praised the Arabic call to prayer as “one of the prettiest sounds on earth at sunset,” and he repeated the opening of it.

This should surprise no one: the call to prayer blasts from mosque loudspeakers five times a day, and Mr. Obama would have had to have been deaf not to learn the words as a child. But critics, like Jerome Corsi, whose book denouncing Mr. Obama, “The Obama Nation,” is No. 2 on the New York Times best-seller list, quote from that column to argue that Mr. Obama has mysterious ties to Islam. I feel a particular obligation not to let my own writing be twisted so as to inflame bigotry and xenophobia.

Journalists need to do more than call the play-by-play this election cycle. We also need to blow the whistle on such egregious fouls calculated to undermine the political process and magnify the ugliest prejudices that our nation has done so much to overcome.