J-prof Kelly Toughill wrote the following in a commentary published Aug. 16 in the Toronto Star:

In Mars Attacks, the world was saved by serendipity. It turned out that the screeching sound of Slim Whitman yodelling "Indian Love Call" made the Martians' heads explode.

Perhaps traditional publishers and broadcasters should learn how to yodel. 

She's writing about Google as a media company. The NYT plowed some of this ground on Aug. 10 (as evidenced by this earlier blog posting).