The NYT's David Carr says the "Irish, tribal" side of him admires Fox News's tenacious defence of its team. And more importantly, he says its bullying ways work ... er, make that tactically rather than strategically.
Media reporting about other media’s approach to producing media is pretty confusing business to begin with. Feelings, which are always raw for people who make their mistakes in public, will be bruised. But that does not fully explain the scorched earth between Fox News and those who cover it.
Fox News found a huge runway and enormous success by setting aside the conventions of bloodless objectivity, but along the way, it altered the rules of engagement between reporters and the media organizations they cover. Under its chief executive, Roger Ailes, Fox News and its public relations apparatus have waged a permanent campaign on behalf of the channel that borrows its methodology from his days as a senior political adviser to Richard M. Nixon, Ronald Reagan and George H. W. Bush.
At Fox News, media relations is a kind of rolling opposition research operation intended to keep reporters in line by feeding and sometimes maiming them. Shooting the occasional messenger is baked right into the process.
As crude as that sounds, it works. By blacklisting reporters it does not like, planting stories with friendlies at every turn, Fox News has been living a life beyond consequence for years. Honesty compels me to admit that I have choked a few times at the keyboard when Fox News has come up in a story and it was not absolutely critical to the matter at hand.
But it cuts both ways: Fox News’s amazing coup d’état in the cable news war has very likely been undercovered because the organization is such a handful to deal with. Fox is so busy playing defense — mentioning it in the same story as CNN can be a high crime — that its business and journalism accomplishments don’t get traction and the cable station never seems to attain the legitimacy it so clearly craves.