This week, the Love Guru took in a measly US$14 million, putting it in fourth place -- not that I think Get Smart, which grossed about $39 million, is the next Citizen Kane.

I would have said, based on the above facts, that the cinematic world is becoming a better, smarter place -- but then I checked, and You Don't Mess With The Zohan pulled in US$40 million two weeks ago.

But it then plunged to US$16.4 million two weekends ago, and pulled in the relative pocket change of $7.2 million this past weekend.

Crap will always sell, but whenever there's the tiniest bit of evidence that it's selling less, I feel more optimistic that human evolution process may not have stalled out or regressed.

In that case, even false positives are accepted.