Spectator is the name of the new blog.

As to its game, Douglas Bell describes his mission statement thusly:

If Spectator aspires to a voice, it’s that of Jedediah Leland: a smirking suggestion of ridicule in the face of towering egos. In this blog, I aspire to cast a gimlet eye on the stories of power—of money and media and influence. These days, conventional journalism is full to brimming with pompous windbaggery and is, as ever, in need of knocking down a peg or two. Here you will gain insight into the New York Times’ latest cave-in to vested interests, the Toronto Star’s latest bleeding heart lament, Chatelaine’s latest firing, Gerry Schwartz’s latest buyout, Heather Reisman’s latest faux pas and David Thomson’s latest… whatever.

(h/t to J-source)