From TypePad:

The TypePad Journalist Bailout Program

Because your Tumblr and Tweets, while clever, will not pay your bills.

Hello, recently-laid-off or fearful-of-layoffs journalist! We're Six Apart (you know us as the nice folks who make Movable Type or TypePad, which maybe you used for blogging at your old newspaper or magazine) and we want to help you.

We're a company founded by bloggers, and we've supported online journalism from the beginning. During a time when so many great journalists are worrried about losing their jobs, we want to do what we can to help. So we've put together a program to put you on your first steps towards independence.

What's the deal?

Here's the thing: Your Tumblr, while clever, will not pay your bills. We want to fix that. So we've made the TypePad Journalist Bailout Program. While we can't promise it's going to replace having a full-time writing gig, it gets you up and running with your own site that you can start to benefit from. Let's outline the details, in true Digg-baiting listicle format:

  • You get a free TypePad Pro blog account. That's the real deal, the same service that powers big-name media blogs, and it even includes professional support so we answer any questions you have.
  • You get enrolled in the Six Apart Media advertising program. These are real display ads, that pay a lot more than simple Google text ads, and you get to keep the revenue.
  • We'll promote your new site on Blogs.com. It's a fast-growing directory of the best in blogs, and Blogs.com will be a very effective way for all of your peers in the Journalist Bailout Program to cross-promote and share traffic for your independent sites.
  • Lots more. Getting started with Six Apart opens the door to lots more ways to succeed in the future. We can introduce you to our VIP program to help drive traffic to your site, help you connect your blog to your LinkedIn profile, make it easy to manage your site's comments from an iPhone, and even show you how to automatically promote your posts to your Facebook friends.

(h/t to a Jay Rosen tweet)