From a news release:
TORONTO, ONTARIO--(Marketwire - Oct. 1, 2008) - The 24 hours free daily newspapers in five major urban markets are launching a new design this week with a "hi-speed news" format shaped by extensive research with readers and advertisers.
The redesign of the 24 hours newspapers starts with a content-rich front page - presenting important stories of the day as well as quick flash highlights for major content inside - and an improved navigation system to help readers move quickly to specific sections.
"Insights from our readers, prospective readers, advertisers and ad agencies set the course for the redesign," said Chris Brockbank, Vice-President of Marketing at Sun Media. "Essentially they want sharp and fast headline news and a consistent, quick navigation system to get to content they want.
"We've put the emphasis squarely on those characteristics in this first step of our program to introduce improvements driven by research."