For the past 14 months, someone has been writing as not the real Steve Jobs, making great sport at the expense of the famously difficult technology mogul. Now Fake Steve has been IDed.
The acerbic postings of “Fake Steve,” as he is known, have attracted a plugged-in readership — both the real Mr. Jobs and Bill Gates have acknowledged reading the blog (fakesteve.blogspot.com). At the same time, Fake Steve has evaded the best efforts of Silicon Valley’s gossips to discover his real identity.
Meanwhile, on the other side of the country, Daniel Lyons, a senior editor at Forbes magazine who lives near Boston, has been quietly enjoying the attention.
“I’m stunned that it’s taken this long,” said Mr. Lyons, 46, when a reporter interrupted his vacation in Maine on Sunday to ask him about Fake Steve. “I have not been that good at keeping it a secret. I’ve been sort of waiting for this call for months.”
Mr. Lyons writes and edits technology articles for Forbes and is the author of two works of fiction, most recently a 1998 novel, “Dog Days.” In October, Da Capo Press will publish his satirical novel written in the voice of the Fake Steve character, “Options: The Secret Life of Steve Jobs, a Parody.”
Unlike the off-the-cuff ramblings on his blog, “Options” is a well-plotted satire that imagines Apple’s chief executive grappling with his real-life stock option backdating troubles and getting help, and bad advice, from friends like Larry Ellison, Bono and Al Gore.
The book, in part, led to Mr. Lyons’s unmasking. Last year, his agent showed the manuscript to several book publishers and told them the anonymous author was a published novelist and writer for a major business magazine. The New York Times found Mr. Lyons by looking for writers who fit those two criteria, and then by comparing the writing of “Fake Steve” to a blog Mr. Lyons writes in his own name, called Floating Point (floatingpoint.wordpress.com).