Both NATO and the Afghan government are claiming that civilian death tolls in the wake of military conflicts are generally inflated.
The foreign forces here admit they are fighting a battle for people's hearts and minds, as well as a military one.
The Nato-led force in the country, Isaf, has now stepped up that campaign, with its spokeswoman, Lt-Col Maria Carl, giving a press conference alongside the Afghan defence ministry spokesman, Gen Zahir Azimi.
Lt-Col Carl said accounts of civilian casualties after military engagements often turned out to be inflated or completely fabricated.
She gave recent examples, including village elders' accounts of more than 100 civilian deaths in western Afghanistan a few days ago.
Lt-Col Carl said it was now clear that no civilians had died there, saying that in fact foreign and Afghan forces had moved villagers to safety.
Gen Azimi from the defence ministry said the Taleban regularly forced villagers to phone media outlets with inflated figures, threatening to behead them if they did not do so.
Gen Azimi added that to work out accurate casualty figures took time - time which the insurgents could fill with propaganda.
This is strange, considering NATO has said before that it must be more careful to avoid civilian deaths, and that Afghanistan's President Hamid Karzai has spoken out many times against civilian collateral damage.
In the above article, some charities that came up with a figure of 200 civilian deaths in Afghanistan caused by NATO/U.S. actions so far in 2007 (versus 178 for the Taliban) say they weren't challenged by ISAF at the time.
And at the same time NATO is saying civilian casualties are overstated, it is working on guidelines to reduce those casualties that, er, aren't happening. :)