The Week has decided to celebrate Earth Day by publishing its environment issue only on its website. And the whole thing will be brought to people by Lexus. :)

An excerpt from the NYT story:

The project represents the first time The Week has produced a themed issue as well as its first online-only issue. The bonus issue will also serve as a kind of Web-based sampling program for The Week, because nonsubscribers will be able to read it on the Web site.

The extra issue is scheduled to be posted on April 20 and remain online for a week. It does not replace a print issue because the magazine, which prints 48 issues a year, had originally planned not to come out that week. (A double issue, dated April 20-27, is to appear on April 13.)

The special issue is being sponsored solely by the Lexus division of Toyota Motor, as a showcase for its hybrid products. It will be Lexus’s first time to advertise with The Week, and the online ads are be followed by ads in print issues the rest of the year.

The project includes an event in Los Angeles on April 25, also sponsored by Lexus, centered on a discussion of environmental topics. The cost of the sponsorship package for Lexus is estimated at more than $500,000.