This April 5 speech by C.G. Lynch of CIO.com is an excellent primer for the challenges posed to the newspaper industry by the Web.
This sums up the stakes:
Despite the pessimism of those who tally the mergers, layoffs and tanking stocks in the newspaper business, some experts believe newspapers can be saved by using the Web to reinvent themselves and thereby retain their role as a vital institution in American society. If they fail, and newspapers begin to fold with the great rapidity many expect, the loss to the American polity will be incalculable. In either case, there will be some valuable lessons other businesses can learn about dealing with disruptive technologies: principally, that one’s customer base and competition can change overnight, and a failure to prepare for that change can have catastrophic consequences.