Starbucks has launched a line of bottled water called Ethos. For every bottle they sell, 10 cents (in Canada, a nickel elsewhere) will go to providing people in developing countries with potable water.

Great, except they're selling the water for $2.49 (tax in). And they scheduled a Walk for Water for today, the same day that the NGO group WaterCan had scheduled a fundraising walk.

Some new studies are finding there are limits to how much human beings can multi-task.

Afghan journalists are wondering why so much was done to help a captured Italian reporter, but not his two Afghan companions.

From the BBC:

Journalists in Gaza have held a rally to call for the release of BBC reporter Alan Johnston and an end to the kidnap and intimation of reporters.

The demonstration was the latest in a series of appeals since Mr Johnston disappeared two weeks ago on his way home from work in Gaza City.

More than 100 journalists, politicians, and others attended the rally.

Palestinian officials have said all possible efforts are being made to secure Mr Johnston's release.