Peter Horrocks, head of the BBC Newsroom, tells the Beeb's online audience that his department is now a converged, multimedia one in this post on The Editors blog.

As a consumer of BBC News on the web, do you expect it to cover the same stories as BBC News on TV and radio? I ask, because today is a very big day for BBC News which has now been re-organised in a fully multimedia fashion. As the head of the new multimedia newsroom that is responsible for our core output on web, TV and radio, I want to know about our audiences’ preferences in the world of multi-platform news.

I hope you agree, if you use our services on a number of platforms, that the BBC has a generally strong reputation in all media. But up until today the editorial decisions have been taken separately in three different departments – Radio News, News Interactive and TV News*. Now those proud departments are no more. Instead we have a new system that allows the great strengths of each of our editorial areas to create an even stronger editorial proposition. We have re-organised into two main departments responsible for our audience-facing services:

* CBC is working towards the same thing. It started a pilot project in Vancouver last year that will lead to newsroom integration and is to roll it out across the country.

• The multimedia newsroom comprises the BBC News website, the radio summaries and bulletins (except for Radio 1), BBC World Service news, BBC News 24, BBC World, BBC Breakfast and the bulletins on BBC One at 1, 6 and 10, among others.

• The multimedia programmes departments contains Five Live, the Today programme, World at One, Newsbeat, Newshour, Newsnight, Panorama, the Andrew Marr Show, Hardtalk and a wide range of other diverse programmes.

This new structure will help us to be more efficient and so save money to invest in improvements to BBC News. We will be putting more into on-demand news – for instance developing content for new platforms such as mobile and IPTV; increasing personalisation and providing purpose-made audio/video for the web.

Forgive me for intruding with a dumb question, but what the hell is "purpose-made audio/video for the web?" Back to you, Peter;

The new organisation also allows for our journalism to be used more dynamically across our three main existing platforms -- web, radio and TV. But I'd like to know how far we should go with this. So for web users such as you I’d like to know if you mainly look to BBC News for an in-depth approach on the day's most significant stories, or do you value more diversity in the range of subjects we cover?

If we drive our stories more across platforms you will see greater consistency within BBC News – with similar editorial judgments being made across different services. We could concentrate resources on developing the most significant and original stories in greater depth. However the downside could be a narrowing of the range of stories we cover, with less coverage that is distinctive and tailored for each medium.

Of course, I’m painting a somewhat polarised view of the strategic choices available to us. In reality we will choose a balance between these two extremes. But it would be helpful to know your broad preference – should we move in a more coherent or a more diversified direction in our core news?

I suspect the audience would say "both" -- much to the inconvenience of the BBC.

News judgment is a fluid thing. If there's a huge news event that grabs people, they want depth. If there's no particularly dominant event on a given day, they flit around more.

Right now, the top story on the BBC website is Pakistan faces suspension threat. It's a nine-paragraph story. It took me 70 seconds to read it out loud -- about the length of a radio script. That's hardly competing with the best of the world's newspapers.

In the right-hand menu, there's a wealth of sidebars giving background and analysis, but the audio/video links are buried underneath.

On this particular story, there is some undated Benazir Bhutto that I suspect is from last Friday and an undated backgrounder on the timeline of Pakistan's political crisis.

The newsroom might be integrated, but it's serving up the same text-dense BBC web stories that it ever did. I don't see much evidence of this vaunted integration.

I'm a big fan of the BBC News website, but I still think there's some things they could do better.