The Beeb has come up with a new way to consume the time of their senior editors as the British public broadcasters strives to become "the most open and accountable news organisation in the world."

An excerpt:

Blogs can be many things - trouble-making, independent, cool, nerdy, peppered with annoying links -- even full of kittens who look like Hitler. They can also be abused for attention-seeking headlines (eg "Down with Blogs"). But one thing they have in common is that they work best when they go both ways - when they are a true exchange.

That's why the editors across BBC News have got together to start their own blog. Called "The Editors", it launches on Monday. The hope is that it will become a discussion forum for all sorts of issues and dilemmas surrounding our news programmes.

Each day, The Editors will include a round-up of where the BBC has been in the news, what members of the audience have told us in the previous 24 hours, our responses to that feedback, and the resulting discussion.

It's not an easy process, but there's a lot to gain - because of the unique way the BBC is funded, we want to be the most open and accountable news organisation in the world.

American media have been pioneers in this area. US journalist Jeff Jarvis, who has experience of a huge variety of different media and now travels the world evangelising about what blogs can achieve if done properly, says it's not a matter of self indulgence.

"The lesson we in the media have learned from the web and blogs is that the highest virtue of the media is transparency," he says. "We used to think it was objectivity, even though being objective is a really hard thing to prove because we're all humans. But we thought in journalism that it was our job to deliver the truth, when in fact it's our job to let the audience decide what's true.

"Part of that is that the public has a perfect right to see the process and that's why transparency is important."

In the past, he says, it was always possible to write a letter to a newspaper's editor. But only a handful of letters ever got printed. Even inviting people to send pictures and other forms of content only goes so far, he says. "We, the journalists, are still in charge."

The adoption of a transparent attitude, of which an editors' blog is just a part, is a statement that journalism isn't made silently behind the walls of a castle, he says. "It says 'We're going to share the process.' And in return, people can say 'We disagree' or 'We agree', or 'I thought that was the wrong decision but I see why you made it.'

"The news isn't finished when the product goes to air. That's just a part of the process."

So you are formally invited to go to The Editors, at www.bbc.co.uk/editors, and see what you think. Hopefully you'll tell us, too.

Another URL for the blog is: http://www.bbc.co.uk/blogs/theeditors/