It's interesting how unequally the soccer audience pie is divided on College St. for Saturday morning games.
The Diplomatico is clearly the place to be, with both patio and restaurant filled to capacity.
The Riveria bakery is also packed (a much smaller venue).
Right next door to the Riviera, the College St. Bar has abundant seating (alas, no breakfast menu except for a heartsmart sausage sandwich).
Langolino, right across Clinton St. from the Dip, had about five people watching -- two of which work there.
Bar Azzurri has its usual crowd of older Italian men and younger parolees, Vecchio Frek has a handful of people, Il Gato Nero has a sprinkling, as does the Sicilian Ice Cream joint.
Of the potential audience on College Street, the Dip draws an overwhelmingly disproportionate share (people love potato puffs with their soccer, I guess. :) ) It's built some brand-name recognition for hosting these types of events.
And once you have that recognition, your competition is screwed. They'll get leftovers and that's it.
For anything other than a World Cup glamour match (eg. Brazil, Italy), that crowd isn't going to be large enough to give your place an 'event' feel. And without an event feel, people are left to watch soccer, which even at the current high level of play, isn't enough to hold the average Torontonian's attention.
In that regard, it's kinda like watching an Argos game at the Rogers Centre. :)