
Bono guest-edits the Independent
by
billdoskoch
on Wed 17 May 2006 01:51 AM EDT
Here's The Independent's preview article. Note the candour:
To put a rock star at the helm of a national newspaper might seem eccentric, but it is becoming an increasingly used tactic as publications seek to use key individuals to raise their profiles and emphasise their brand values.
So, with an enthusiasm bordering on abandon, editors are handing over their hard-won seats to novelists, footballers, artists and minor royalty.
Here's a sample from the AP story on CTV.ca:
Rock star Bono, who has long complained that Africa's problems get little attention in the news, guest edited Tuesday's edition of The Independent newspaper, filling its pages with stories on AIDS, poverty and global warming.
The newspaper's front page featured a headline saying, "No News Today,'' with the footnote: "Just 6,500 Africans died today as a result of a preventable, treatable disease (HIV/AIDS).''