The Canadian Tire Couple is going to the Great Garage Sale in the Sky!

From the Globe and Mail story:

Tracy Fellows, a vice president of advertising at Canadian Tire Corp., said the couple's “demo-mercials” were effective, but internal research showed that they were starting to wear on consumers by late last year.

“Though those demo-mercials were extremely successful for us over the last eight years, it was time for us to move on and try to build more of an integrated program between the brand spots and the product spots working closer together,” Ms. Fellows said.

Other ads will continue to highlight specific products, but in a more humorous, less earnest way than the Canadian Tire couple spots.

“We've injected a little more wit, a little personality, a little charm -- something that we felt was missing,” said Lance Martin, associate creative director at Taxi Advertising and Design.

A little more wit, personality and charm?!

Possibly the most annoying couple in the history of Canadian ad-dom.