U.S. Defense Secretary Donald Rumsfeld thinks the U.S. is doing a second-rate job of using the Internet and satellite TV to combat al Qaeda and other enemies in the struggle to win Muslim hearts and minds.

An excerpt from the BBC story:

In a speech to the Council of Foreign Relations, Mr Rumsfeld said some of the US' most critical battles were now in the "newsrooms".

"Our enemies have skilfully adapted to fighting wars in today's media age, but... our country has not," he said.

Mr Rumsfeld said al-Qaeda and other Islamic extremists were bombarding Muslims with negative images of the West, which had poisoned the public view of the US.

The US must fight back by operating a more effective, 24-hour propaganda machine, or risk a "dangerous deficiency," he said.

Government communications planning must be "a central component of every aspect of this struggle", he added.

"The longer it takes to put a strategic communications framework into place, the more we can be certain that the vacuum will be filled by the enemy."