A consortium of seven newspaper chains representing 176 daily papers across the country is announcing a broad partnership with Yahoo to share content, advertising and technology, another sign that the wary newspaper business is increasingly willing to shake hands with the technology companies they once saw as a threat.
In the first phase of the deal, the newspaper companies will begin posting their employment classified ads on Yahoo’s classified jobs site, HotJobs, and start using HotJobs technology to run their own online career ads.
But the long-term goal of the alliance with Yahoo, according to one senior executive at a participating newspaper company, is to be able to have the content of these newspapers tagged and optimized for searching and indexing by Yahoo.
In that way, local news — one of the pillars of the newspaper business — would become part of a large information network that would increase usefulness for readers and value to advertisers.
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Monday, November 20
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billdoskoch
on Mon 20 Nov 2006 02:25 AM EST
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on Mon 20 Nov 2006 02:21 AM EST
The hot blog on TV news in the U.S. belongs to a 21-year-old college student in Maryland. more »
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billdoskoch
on Mon 20 Nov 2006 02:16 AM EST
While much attention has been paid to the launch of Al-Jazeera International, France is about to launch a global, English-language TV news network -- France 24. more » |
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