On Monday, CBC News is to unveil a minor makeover to appeal to those fussy cool kids.
An excerpt from the CP story on thestar.com:
The revamping of the CBC's news operation includes new music and logos.
"We're not trying to transform the CBC into some kind of contrived hip operation," assures Tony Burman, CBC News editor-in-chief. "I think our visual look will be sharper and more dynamic and more colourful."
The changes at CBC are in response to a sweeping survey completed two years ago. Burman says the survey, in which 1,200 Canadians were interviewed, found that parts of the operation didn't appeal to young people. He says the network has already acted on that concern by hiring the likes of Avi Lewis and George Stroumboulopoulos.
He adds that the overriding — and encouraging — message was that Canadians want high-quality information, more original journalism and more in-depth investigative coverage.