My employer, CTV News Online, plays a role in this Globe and Mail story about the popularity of video on news websites.

An excerpt:

CTV Television Network Ltd. is one of a growing number of news outlets trying to translate their dominant market position into on-line success, and they are banking on the appeal of video to do it.

But it's not easy. In order to adapt, traditional news outlets have to overcome several on-line growing pains, including technology and cost hurdles. It's a tall order, but on-line managers say they're up to the challenge.

So far, sports channels have made the most of the on-line opportunity, turning their seemingly endless highlight clips into bite-size downloads.

But signs point to a coming explosion of ad revenue on the Web, and that's attracting just about every other TV outlet.

"They're starting to realize that the Web is where the viewers are," said Robert Niles, editor-in-chief of the Online Journalism Review at the University of Southern California.

Research indicates that television is the primary source of news for Canadians, followed by newspapers, radio and the Internet. But many experts believe the Internet may soon take priority over TV for news producers.

Canadian networks have embraced the Internet. Viewers now download 400,000 to 500,000 files a month from the 100 or so video clips CTV.ca posts daily, said Mark Sikstrom, CTV.ca's executive producer. CTV.ca resumed streaming Newsnet, but now charges users $6.95 a month for a high bandwidth fee.

Canadian Broadcasting Corp., meanwhile, has about 120,000 audio and video clips available on-line. It has found that Internet news consumption tends to be high on weekdays when people at work check headlines and scores, while TV is popular in the late afternoon and evening, said Claude Galipeau, director of new media at CBC.

The network is committed to providing complete coverage on all fronts, he said. During last year's federal election, the CBC put backgrounders on each riding on-line, then as results were tallied they appeared on the Web.

"We try to focus on the things the Web is good for," Mr. Galipeau said. "Immediacy and depth."