The Roman Catholic diocese of Westminister is considering putting priest recruiting ads on beermats (coasters, to those of us in the colonies?) and London subway posters.
An excerpt from the BBC story:
Cardinal Cormac Murphy-O'Connor will highlight the problem in his Westminster diocese in a letter to be read to church congregations.
The cardinal will tell people that the sharp decline in the number of priests means that church-goers must play a bigger part in running their parishes.
He will also say many parishes may have to cope without a resident priest.
Cardinal Murphy-O'Connor will make the plea in Westminster on Sunday, as part of ambitious plans to reform the diocese.
If the changes are made in Westminster, the seat of the Catholic Church in England and Wales, it could spark similar changes in parishes all over Britain.