The BBC has offended regional sensibilities by presenting a new weather map that gave short shrift to northern England and Scotland.
So it's back to the cartography board. But I like the way the story was worded to make the entire episode seem like a triumph of the BBC's viewer feedback system. :)
An excerpt:
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Around 4,000 people complained after the map was changed two weeks ago, with the Scottish National Party (SNP) calling it "daft" and "distorted".
The BBC said it had "carefully assessed feedback from viewers".
"The move follows comments from viewers that the map gave too much prominence to the southern part of the country," a statement said.
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Andrew Lane BBC weather manager |
BBC weather manager Andrew Lane said the new technology was "very flexible" and provided the "clarity and realism" viewers wanted.
"However, we have always made it clear that we listen to our audiences and our complaints system has had a role in helping us to understand our audiences' concerns," he said.
The introduction of the "global" aerial view on 16 May was the biggest change to BBC weather forecasts for 20 years.
