Saw  this first at David Akin's blog: NBC is considering having their anchors and stars blog as a way to build relations with audiences (come for the blog, stay for the broadcast! :) ).

An excerpt from the Reuters story via Yahoo! News:

NBC could create Internet blogs for its top news anchors and celebrity interviewers as it seeks to maintain the appeal of U.S. network news, its top executive said on Tuesday.

NBC Universal Television Group President Jeff Zucker said entering the generally opinionated world of blogs might be one way television networks could keep their grip on viewers who increasingly use the Internet for news.

"Over the next two years, network news is going to go through a lot more changes," Zucker said at a Yahoo (Nasdaq:YHOO - news) conference on high-speed Internet use. "This is one of the biggest issues facing traditional network news divisions."

"I don't know why Brian Williams isn't blogging right now," Zucker said of the anchor of NBC's top-rated evening news program who took the helm after veteran journalist Tom Brokaw stepped down in December. "We should be looking for a more interactive component ... and be experimenting more."

Zucker said he was considering a blog for Williams and could envision a similar blog for Katie Couric, the co-host of NBC's "Today" show. He noted that the morning program hadn't changed its format much in more than a decade. NBC is owned by General Electric Co.

Here's another interesting tidbit from the story:

Up to 74 percent of high-speed Internet users say they get more varied perspectives on the news online, according to a survey conducted by Yahoo and WPP (WPP.L) media buyer Mediaedge:cia.

The study also showed that consumers with high-speed Internet connections, now estimated at over 50 percent of U.S. homes connected to the Web, were spending more time online per week and slightly less time watching television than people with slower dial-up connections.