Radar Magazine was switched off a few years ago after two issues. Now its publishers want to revive it, but they plan to prime the pump by starting the mag's Web site first.

An excerpt from the NYT story:

Maer Roshan, 35, the former Radar editor and a veteran of Details, Interview, Talk and New York magazine, is back as the new editor of Radar - intended as a hip, general-interest magazine for those 25 to 39, the sort of people, perhaps, who get their news from Comedy Central. Mr. Zuckerman, who has not started a magazine since Fast Company in 1995, said Mr. Roshan was the reason he was banking on this go-round.

"I've always believed that a great editor is what makes the difference," Mr. Zuckerman said, "and if it weren't for Maer, I wouldn't be doing this. He has the right sensibility for a magazine that fits this interesting and growing audience."

Mr. Roshan said that starting on the Web had many advantages.

"In this day and age, it's really essential that there be an Internet presence for a magazine, to keep the magazine's voice out there," he said. "Plus, we have this great staff, and we'll be publishing the magazine on a bimonthly basis so we can use them on what is essentially another venture."

He also said that having a Web site would "keep us sharper and engaged in a way that you wouldn't be if you were just thinking two months down the line."

The Web site will not reproduce the magazine's contents but instead offer fresh takes daily on the news and gossip and will showcase a series of features.