Is your young daughter torturing her Barbie dolls? Don't worry, she's not turning into the next Eileen Wuornos; what she is doing is perfectly normal.

This is some of that rock-solid social science you get from surveys of 100 people.

An excerpt from the AP story on CTV.ca:

Barbie, beware. The iconic plastic doll is often mutilated at the hands of young girls, according to research published Monday by British academics.

"The girls we spoke to see Barbie torture as a legitimate play activity, and see the torture as a 'cool' activity," said Agnes Nairn, one of the University of Bath researchers. "The types of mutilation are varied and creative, and range from removing the hair to decapitation, burning, breaking and even microwaving."

Researchers from the university's marketing and psychology departments questioned 100 children about their attitudes to a range of products as part of a study on branding. They found Barbie provoked the strongest reaction, with youngsters reporting "rejection, hatred and violence," Nairn said.

"The meaning of 'Barbie' went beyond an expressed antipathy; actual physical violence and torture towards the doll was repeatedly reported, quite gleefully, across age, school and gender," she said.

This almost has me wanting to scream "media hoax!!"