The CBC had some ads up in TTC subway cars touting some of its blockbuster programs "coming soon" -- on people like Shania, Trudeau, Levesque and Gretzky.

But the "coming soon" part was a sticker. Underneath it, you easily could read "Coming on September 25."

The Toronto Sun is advertising free classified ads. To read about the strings attached to that kind offer, click here.

I don't know what triggered that move, but here's a link to an article about the impact of Craigslist on the U.S. newspaper industry.

And if that's not enough, Google wants to get in on the classified ads game.

This is important stuff to the newspaper industry. Classified ads can account for up to 50 per cent of a newspaper's revenue, according to a World Association of Newspapers report.