Rising on the dot-com tide, seeing its classified revenues gutted by websites like monster.com and craigslist, the San Jose Mercury News is being sold by new owner McLatchy Newspapers. The M-N's story is an interesting one.

The NYT reports on how the Huffington Post came to make a post with George Clooney's words, and apparently approved by George Clooney's people, but not actually written by Clooney -- much to the annoyance of Clooney himself.

This Media Guardian article (reg. req'd) looks at how companies are trying to curry favour with blogs, seeing them as a way to earn grassroots cred. But the article also claims that with consumers now helping to shape brand perception online, companies have to join the conversation.

If you're up on this stuff, you can probably skip this article, but if you're not, it's a good primer.